What Is Double Eleven Shopping Festival?

Double 11 is also called Singles’ Day as anything with ‘1’ in means single in China. It falls on November 11th annually (11-11 is the date with the most ‘1’s)

Started in 2009, it has become the biggest shopping festival in the world, similar to, but grossing several times more than, Black Friday in the USA and the Boxing Day and January sales in the UK.

The major e-commerce sites in China, such as Tmall, JD.com, and Suning, offer large discounts and promotions to boost their sales during the shopping festival. Double 11 is the most anticipated festival of the year for China’s consumers.

Livestream and pre-sale have become the new trends in recent years. October 20th, 2021 is the first day of pre-sale. Austin Lee and Viya, the top two e-commerce live streamers in China, their pre-sale GMV (gross merchandise value) reached US$2,800,000,000 in total. In China's 4,500 listed companies, only 387 companies’ ANNUAL revenue is more than this value.

Why Double 11 is Attractive to Consumers?

1. The great discounts, of course, come first among all the reasons.

2. The inspiring livestream advertisements stimulate a strong consumer interest. It can feel like a missed opportunity if you don't purchase anything at this festival.

3. Online shopping is not limited by geography. Even in economically backward places, commodities can be bought online and delivered through today’s logistics and express delivery.

How to Participate in the Double 11 Promotions?


There are different rules for different online platforms. For example, if you would like to participate in Double 11 on Tmall as a shop, you would need to apply to the Tmall platform and receive its promotion rules, and then follow them. Tmall supervises and audits qualification for participating shops. Each authorized shop gets a Double 11 mark for their shop and goods to let customers know they are approved.


You could compare the prices across different platforms and check what discounts and coupons are available. For example, you could get a shopping coupon from Tmall or another participating shop...

These shopping coupons can be applied to all shops that have been approved as Double 11 promotion shops. On this basis, each shop will provide different deals, such as buy one get one free, 20% off for three items, 30% off four items, or 199 yuan off.

The most exciting deals are the seckillings (like the gaming ‘kills within seconds’): if a customer pays within the first 5/15/30 minutes of Double 11, they can get exceptional discounts or gifts on limited offers. This makes zero o'clock of November 11 an invisible fight to get there first and an online binge.

Want to sell your product in China directly via Chinese e-commerce and join the biggest shopping festival? Contact Asia Direct E-Commerce agency, we will help you to sell and grow to big success in China!

1 view0 comments